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Toolkit · Strategy
Brand Strategy Playbook
Positioning, messaging and voice, defined properly.
Instant download after checkout.
What you get
- Positioning and value proposition canvases
- Messaging hierarchy and voice guide templates
- Worked examples and before-and-after rewrites
- Secure checkoutCard, Apple Pay and Google Pay.
- Clear refundsFull refund on services before kick-off.
- Talk to a strategistQuestions first? Book a free call.
Overview
The framework behind our brand projects. Define who you're for, why you're different and how you sound, then turn it into messaging your whole team can use consistently.
A 35-page PDF in five parts: positioning, value proposition, messaging hierarchy, tone of voice and rollout. Every step has a worked example and a worksheet, and the main canvases are included as an editable PowerPoint file for workshops.
The details
| Format | PDF + editable PowerPoint canvases |
|---|---|
| Pages | 35 |
| Licence | Single business |
| Delivery | Instant download |
Delivery & refunds
Toolkits are delivered as an instant download link on the order confirmation page and by email.
Services start with a kick-off call within 5 working days. You get a full refund if you cancel before kick-off.
Licence & usage
Toolkits are licensed to one business. Use them as often as you like for that business and its clients. Please don't resell or share the files.
Reviews
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