{"product_id":"brand-strategy-playbook","title":"Brand Strategy Playbook","description":"\u003cp\u003eThe framework behind our brand projects. Define who you're for, why you're different and how you sound, then turn it into messaging your whole team can use consistently.\u003c\/p\u003e\u003cp\u003eA 35-page PDF in five parts: positioning, value proposition, messaging hierarchy, tone of voice and rollout. Every step has a worked example and a worksheet, and the main canvases are included as an editable PowerPoint file for workshops.\u003c\/p\u003e","brand":"BARO Marketing","offers":[{"title":"PDF","offer_id":54966413754701,"sku":"BARO-BSP-01","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/2735\/9821\/files\/brand-strategy-playbook-1.png?v=1791241412","url":"https:\/\/baro-marketing.com\/products\/brand-strategy-playbook","provider":"Baro Marketing","version":"1.0","type":"link"}